About Us

Rooted sprouted from the dreams of its founders, Betsy Beehler and Ashley Rector—an aunt and niece duo driven by passion and a deep-rooted connection to their community. From its origins in historic New London, Pennsylvania, Rooted was envisioned as a space created by the community, for the community. Here, over 250 small artisans found a platform to thrive and shine. As our vision blossomed, Rooted expanded its footprint to Delaware, planting roots in a second location to further spread our commitment to craftsmanship and community support.

For us, being local isn't just about location—it's a mindset. It's about nurturing relationships with our artisans and customers alike, creating a space that feels like home no matter where you are. Whether you visit us in person or browse our collections online, you'll discover handcrafted treasures that tell stories of passion and dedication.

Thank you for being part of our journey.

With love,

The Rooted Team


Shop small with us!

2049 Newark Road
Lincoln University, PA 

Monday Closed
Tuesday- Friday 10 am - 6:00 pm
Saturday 10 am - 5 pm
Sunday   11am - 5pm