Di Bruno Bros

Meet Di Bruno Bros

A Taste of Tradition, A Passion for the Extraordinary

Since opening their doors in 1939, Di Bruno Bros. has invited customers to discover cheeses and specialty foods they wouldn’t typically find in an everyday grocery store. What began as a small shop has grown into multiple locations throughout the Philadelphia area, but their mission remains the same: to share a love of exceptional food from makers near and far.

The story starts in Philadelphia’s historic Italian Market, one of the oldest and largest open-air markets in America. Italian immigrant brothers Danny and Joe Di Bruno opened their modest storefront there with a focus on premium imported cheeses, gourmet meats, and thoughtfully sourced specialty goods. But they offered more than provisions—they offered stories.

Danny and Joe believed that every cheese carried a history worth telling. They discovered that customers remembered not only the flavors, but also the craftsmanship and heritage behind each wheel and wedge. As natural storytellers, the brothers built their business on sharing those narratives, creating a trusted and welcoming community around food. That passion for culinary knowledge and connection became the heart of Di Bruno Bros.

Over the decades, the company expanded beyond its original storefront to multiple locations and catering services, becoming a cornerstone of Philadelphia’s culinary landscape. Today, Di Bruno Bros. is proudly operated by the fourth generation of the family, continuing a legacy rooted in quality, storytelling, and exceptional customer service.

At Rooted, we are proud to carry Di Bruno Bros. both in-store and online. From curated gift boxes to artisan cheeses, premium meats, and charcuterie favorites, their offerings bring a true taste of tradition to your table. Explore our full collection and experience why Di Bruno Bros. remains a must-visit—and must-taste—Philadelphia institution.