Maeve

 Meet Maeve

Formerly known as Seattle Chocolate, Maeve is a woman-owned chocolate company rooted in the Pacific Northwest. The brand is best known for its melt-in-your-mouth truffle bars and bonbons, crafted with rich, creamy centers and imaginative flavor combinations. While the name may be new, the recipes are the same customer favorites, now wrapped in vibrant, art-forward packaging.

The name Maeve is inspired by a legendary Irish warrior queen who believed in choice, power, and purpose—values that drive the company today. The rebrand was born from a conversation between longtime CEO Jean Thompson and her daughter Ellie, who grew up in the chocolate factory and officially joined the business in 2019. Together, they envisioned a brand that could bring more joy, creativity, and meaning to the chocolate aisle.

After taking over in 2001 following the Nisqually Earthquake, Jean transformed the company’s identity from understated to expressive. Tired of the all-brown status quo in chocolate packaging, she introduced bold color palettes and partnered with artists to create packaging that’s as delightful as what’s inside. Each bar and bonbon feels like a tiny, giftable work of art.

Maeve is committed to sustainability at every step. The company is proudly carbon neutral, using compostable or recyclable packaging, minimizing waste, and even heating its facility using emissions from a nearby landfill. In 2024, Maeve began making chocolate in-house, allowing for more transparency and the ability to source ingredients directly from farmers.

With a mission to make ethical, joyful chocolate accessible to more people, Maeve proves that a small treat can have a big impact. From its values-driven sourcing to its smile-inducing designs, Maeve is chocolate made with intention, wrapped in beauty, and meant to be shared.